Innovation Strategy

We reduce the risk and uncertainty of your ideas by understanding your customers` needs and shape your business idea in line with market demands.


Your company is unique to us and depending on the maturity of your product concepts, we provide you with targeted support. Whether choosing the most promising product ideas within your portfolio or helping you to improve existing product developments we adapt to your particular needs. Within each new product development project, we carefully study the market, estimate the commercial potential of each of the future products as well as evaluate the business environment and its opportunities. We take into account the current market situation and competitors as well as future trends and develop business strategies around your innovative product in order to meet your customers' needs. We check the technical, operational and resource feasibility of the product as well as of your company and develop a detailed work and budget plan for the consecutive stages.


All market and technical information is compiled in a “go” or “stay” Feasibility Study along with highlighted future actions for the necessary financial investment, technical development and manufacturing stages. This critical step allows you to take a mediated decision if to continue with your project and raise future funds for further development and commercialization.

 
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  • DESIGN OF PRODUCT CONCEPTS

  • Go hand in hand with innovation, market, technology and funding experts to transform your idea into a successful product that your customers will love.
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  • BUSINESS OPPORTUNITY ANALYSIS

  • Realize the overall potential of your product concept in a global context and be amazed by fresh ideas on how to make its development and market launch more effective.
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  • FEASIBILITY ASSESSMENT (“Go” or “stay” decision)

  • Understand the overall scenario of your future product development and make the right choices based on well researched data and professional recommendations.

 

 
Innovation strategy

We want to deliver value to achieve your goals

  • Most promising product concept is chosen among all your ideas.
  • Commercial potential is analysed.
  • Business environment and opportunities are estimated.
  • Actual and future market situations are predicted.
  • Business strategies are developed.
  • A detailed work plan is elaborated.
  • The overall product and business feasibility is reported.
Madrid
Central Office
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    C/ Estrada 10, B
    28034 Madrid
    Spain
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    +34 91 417 04 57
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    +34 91 556 34 15
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Madrid
Materials Laboratory
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    C/ Faraday 7, Labs. L2.01, 2.02, 2.03
    Campus de Cantoblanco.
    28049 Madrid | Spain
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    +34 91 417 04 57
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    +34 91 556 34 15
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Logroño
Electronics Laboratory
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    C/ Miguel Villanueva 2, 6-3
    26001 Logroño, La Rioja
    Spain
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    +34 94 103 29 99
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    +34 91 556 34 15
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